Why You Need A Website For Your Small Business

A website is a web page or a collection of web pages on the World Wide Web that holds and displays specific information of a person or business can be access through a common Uniform Resource Locator (URL) like www.yourbusiness.com

As a business you need to understand the 4 Ps of marketing which is Product, Price, Place or Position and Promotion. The Place in the 4Ps of Marketing. This generally means location where you want potential and existing customers to interact with you and it can be a Physical location like your normal brick and mortar office or store; where customers go to procure your product and services. Place can also be online which is your Website and Social Media. While Website is a better representation of your business online, the social media pages for your business are also important as they all can help your interaction with customer and can also drive traffic to your physical locations.

According to many studies, most Micros, Small and Medium business do not have website as they consider it as too expensive for them.

On the contrary, having a website for your business is good marketing strategy and improves your business image.  It is a powerful marketing tool that offers many benefits for a small business from helping you generate leads from potential customers enhances your professional brand and improve your customer service interactions as existing customers can reach you whenever they want.

There are different kinds of websites and there are implemented to serve different purposes or objectives of the site owner. Most websites are designed for business (Sales & Marketing of products and services) while some for giving out information or support. Some are also are merely for entertainment purposes. Here are some of the purposed websites are designed

you also need to know for certain what you want to achieve with a website and depending on your business your Website can either be any of the following:

• Services Based Website :
• Information or practical based :
• Social Media Website :
• E-commerce Website :
• Blogs :
• Entertainment Website :

So for Business purpose which is what concerns us, lets discuss some good things that having a website offers you as an entrepreneur.

See below are some Benefits:

1. A Digital Footprint For Your Business. It Is Your Office Online
2. Provides Information About Your Business
3. Gives Your Business A Professional Image With An Official Email
4. Enhances Your Online Presence And Brand
5. One Of The Major Pillars Of Digital Marketing
6. Increases Your Business Credibility To Potential Customers
7. Affordable Way Of Marketing Your Business Online
8. Expands Your Visibility, Reach And Coverage
9. It Helps You Drive Traffic To Your Physical Location
10. Improved Customers Service
11. Gives Valuable Insights On Your Customers

Having shared some of the benefits of having a website, it is now up to you to make a decision on how to get one. Also ensure do your Search Engine Optimization for the website and also that your website is optimized for mobile. A mobile friendly site has more ranking in search Engines.

So should you require a website for your business you can discuss with us here choosing Digital Marketing Option on our contact us page.