How Video Banking Can Add Value To Your Banking Business Processes

With Banks and Banking Consumers already using various video conferencing and chats services all over the world in their daily lives; a survey of over 4,000 consumers found that most are eager to adopt video banking if Banks will add it to their available Banking channels irrespective of their age, gender, social class, or working status.

On the other Hand, across the globe, financial institution who have adopted Video engagement has in a Video report indicated that video Banking helped them enhance their service and increase customer satisfaction and loyalty while growing revenue and driving productivity gains. That’s why so many institutions are planning to follow the same path.

“We use video banking in branches across the U.S. where we have small to no staff. It allows us to have a presence and still serve our members where the concentration of SEG employees doesn’t warrant a full-service branch. We also use it in our digital platform on mobile and desktop applications.” – Carey Price, SVP and Chief Retail Officer, BCU

Video Banking as you can see above can add value to the many business processes of a Bank, but leaders of Banks need to identify them all to draw up a comprehensive business case that applies to their Bank based on their vision and mission. This will require strategy consultation with your internal stakeholders to gather and understand their needs and challenges, and to match the values will outline soon that video banking can contribute throughout the organization.

You’ll likely start with only a few use cases, but having a broad understanding of the potential benefits will help you build a more solid business case and design a service that not only delivers on the initial needs but can also scale to meet future requirements. That Said we will be sharing the values to Banking here but we have a robust guideline on HOW IMPLEMENT VIDEO BANKING FOR YOUR BANK which we can share with you on request here.

Below are some typical business benefits of video banking. Management of Banks are expected to consider how relevant they are for you and explore them and others that may be more specific to your organization:

1. Higher Net Promoter Score in the Banking Industry
2. Greater customer/member satisfaction
3. Increased customer/member acquisition
4. Increased Customer loyalty
5. Increased up-selling and cross-selling opportunities
6. Shorter average in-branch wait time
7. Increased first visit resolution rate
8. Higher number of products per customer/member
9. Shorter average handling time due to visuals
10. Increased first call resolution rate
11. Reduced abandonment rate on the channels
12. Lower contact center agent turnover as agents enjoy working with Video banking
13. Increased share of Market even beyond our Shore; Have you heard of Diaspora Banking?
14. Increased sales closure rate
15. Shorter sales cycle

One of our customers, a leading deposit money bank in Nigeria is currently using Video Banking for their Diaspora Banking and I can tell you for free the benefits is beyond imagination in terms of their return on investments.